Wednesday, August 10, 2005
Private Practice Marketing: A Soaking Wet Marketing Marvel
Last week I took our two boys on an all guy vacation to the Nickelodeon Family Suites Hotel in Orlando. It's the only one of it's kind in the world, with two separate mine-water parks on site, with a mall in the middle.
We had a blast, and I may never be completely dry again!
One of the features that really intrigued me was the 400 gallon bucket that was on top of one of the multiple slide water slides (picture a giant jungle gym with multiple water slides). Water poured into the bucket and each time it filled up, the bucket would dump 400 gallons of water down on the slides, soaking everyone, especially if you were right beneath.
As a matter of fact, if you are right under it, you need to be sure that your bathing is securely attached to your body, or else you could lose it, as more than one person did.
What does this have to do with private practice marketing?
Well, this was not the only bucket I noticed on the complex. There are multiple buckets all designed to get you to put your money in the bucket.
Here's a partial list:
Room fee - not cheap by the way.
In room movies
Room service
Shops at each water park to buy drinks and food
Soda machines all over the place
In the mall:
5 different restaurants
A breakfast with the Nickelodeon characters
A souvenier store
A store where you could get fake tatoos, hair braids, etc.
And a store where you could get balloon animale made
And that's just a partial list.
You could spend your entire vacation budget without ever leaving the hotel, which is probably their intent.
Yet how many buckets do we have for our clients and customers to put their money in?
Most have only one, maybe two.
What would it be like to have "multiple buckets" in your practice?
I invite you to share your ideas here, and let's brainstorm this.
Best to ya!
Soaking wet Jeff
We had a blast, and I may never be completely dry again!
One of the features that really intrigued me was the 400 gallon bucket that was on top of one of the multiple slide water slides (picture a giant jungle gym with multiple water slides). Water poured into the bucket and each time it filled up, the bucket would dump 400 gallons of water down on the slides, soaking everyone, especially if you were right beneath.
As a matter of fact, if you are right under it, you need to be sure that your bathing is securely attached to your body, or else you could lose it, as more than one person did.
What does this have to do with private practice marketing?
Well, this was not the only bucket I noticed on the complex. There are multiple buckets all designed to get you to put your money in the bucket.
Here's a partial list:
Room fee - not cheap by the way.
In room movies
Room service
Shops at each water park to buy drinks and food
Soda machines all over the place
In the mall:
5 different restaurants
A breakfast with the Nickelodeon characters
A souvenier store
A store where you could get fake tatoos, hair braids, etc.
And a store where you could get balloon animale made
And that's just a partial list.
You could spend your entire vacation budget without ever leaving the hotel, which is probably their intent.
Yet how many buckets do we have for our clients and customers to put their money in?
Most have only one, maybe two.
What would it be like to have "multiple buckets" in your practice?
I invite you to share your ideas here, and let's brainstorm this.
Best to ya!
Soaking wet Jeff
